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WebcastingTV, our
resellers, and directory partners have accumulate significant market research
about the effectiveness of V-Buttons when placed in Internet Yellow Page
directories, Search Engines, Websites, and Emails. The information below
has been accumulate through focus groups, surveys, and direct measurement.
For customer reactions, visit the Testimonial
page.
Most businesses who
have created websites are looking for ways to "drive" customers
to their site and then motivate the buyer to purchase "now".
The V-Button can accomplish both of these goals. V-Buttons in Directories,
Search Engines, and Emails capture potential customer's attention, and
direct them to your website. V-Buttons in a website can inform, direct,
and motivate the customer's action. The statistics below quantify the
power of the V-Button.
V-Buttons
in Directories and Search Engines:
 The
original purpose of the V-Button, and why it was developed by WebcastingTV,
was for users of Internet Yellow Pages to see a video about a business
they are interested in. V-Button programs are inexpensive and designed
to be "informational". They are sold by the Yellow Page publisher
or through outside resellers. The
research listed here measures the effectiveness of a V-Button program
to draw attention to an advertiser.
V-Buttons
in Email Campaigns:
 WebcastingTV's
Email Management System (EMS) is specifically
designed to deliver a video message to potential customer from within
an email message. The system enables users to create, broadcast, and
track email campaigns. The research listed
here measures the effectiveness of EMS campaigns in reaching the
email recipient. How many open the email, watch the video, and click
on web links within the campaign.
V-Buttons
in Websites:
 The
primary purposes of a V-Button within a website are: 1) To provide richer
content to the viewer whereby
keeping them at the site longer; 2) To move a viewer to someplace within
the website where a desired action is hoped for; 3) To provide an overview
of the website's purpose and resources in a brief and effective way.
The research listed here measures
a viewer's reaction to a website with a V-Button program.
V-Button
User Preferences:
 Over
90% of all Internet users have one of three common video player software
installed. They are Windows Media, RealPlayer, or QuickTime. The V-Button
can detect which player is installed on the viewer's computer. Also,
the V-Button detects the user's Internet connection speed and determines
if they have a firewall. There are thousands of V-Button customers,
and these statistics show what
their viewer's media and connection speed preferences are.
Webcasting Television, LLC
3820 E. La Palma Ave., Anaheim, CA 92807
(714) 782-7305
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