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The V-Button in Internet Yellow Pages (IYP)
WebcastingTV conducted several test markets and trial implementations of the V-Button prior to its first commercial launch. Once the technology was implemented in the first Internet Yellow Page publisher's directories, a formal research firm was contracted to acquire consumer response data.
The market research
was conducted by Chamberlain Research. The research consisted of one on
one interviews regarding opinions and reactions to the V-Button. Interviews
were conducted in Los Angeles, New York, Chicago, Houston, and Madison.
The statistical deviation on the results is plus or minus 1%.
| On
a scale from 1 to 10, with 1 being no difference and 10 much more
likely…
Would you
be more likely to use on-line local Yellow Pages if you could get
this information? |
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On a scale from 1 to 10, with 1 being no difference and 10 much more likely… Would you be more likely to visit a local business after seeing the V-Button? |
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On a scale from 1 to 10, with 1 being no difference and 10 much more likely… Would you be more likely to hire a Service Technician or Repair Person after seeing the V-Button? |
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| On
the same 1 to 10 scale…
Would you
be more likely to do business with a company offering V-Button information? |
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Webcasting Television, LLC
3820 E. La Palma Ave., Anaheim, CA 92807
(714) 782-7305