The basic concept is that the corporate, or franchise, Company creates an extended V-Button player containing generic information about the business or service.  It is generic enough that it can be used at any dealer/franchisee's websites.  The franchisee has the option to use the "generic" programs, or to "localize" it with video from their own location.  The Company will co-op the placement and localization of either configuration within the franchisee/dealer's website or local Internet directories.

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Midas "Corporate/Localized"  (Click here to see examples)
The Introductory Program, which plays automatically on entry to the V-Button Player, is a generic corporate program suitable for any franchise site.  The side buttons provide links to additional programs or places within the web site such as email links or form pages.  Franchisees can use this programming anywhere within their own site or linked into Internet Yellow Page directories as a video advertisement.  In addition, it can be emailed to local customers, with links to coupons or special promotions.

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TLC Laser Center "Generic/Localized"  (Click here to see examples)
This version has been "localized" for the Newport Beach TLC Center.  There are over 50 TLC Centers nationally, with over 10,000 affiliated optometrists.  Each of the TLC Centers is creating a "localized" version, featuring the doctors from that center.  TLC is providing co-op dollars to their optometrists who place the extended player within their individual website or at their listing within Internet Yellow Page directories.  There are two levels of "localization" available to the participating optometrist.  Click on the link above to view them.